The A, B, C of a great customer segmentation

Description:

Hello and welcome to the online course Customer segmentation – a great sales tool, or as I like to call it, a great sales weapon. The education system is organized in a way that you access various chapters and topics by viewing video content, additionally you consolidate your knowledge with questions and quizzes, and you can further delve into the content with the accompanying texts. Systematic, practical and very useful. In this course we will deal with customer segmentation, which is an unfortunately all too often neglected topic. We will be talking about labelling your customers and by that I don’t mean the prejudiced labelling but systematically and analytically arranging our clients in adequate “compartments” and sticking the right labels on them. This helps you know exactly where someone is "located", what is happening to them and how you will adapt our future cooperation. You know how annoying it can be to have someone send you an impersonal email where your name just isn't right or is misspelled, and they have no idea what you've already bought from them. Off putting, right? I believe that you want the opposite so that your customers will remember you in a positive manner.