Personal branding for career success

Description:

Welcome to this free course, Personal branding for career success. The course lasts eight weeks, with approximately three hours of study each week. You can work through the course at your own pace, so if you have more time one week there is no problem with pushing on to complete another week’s study. You will be able to test your understanding of the course through the weekly interactive quizzes, of which Weeks 4 and 8 will provide you with an opportunity to earn a badge to demonstrate your new skills. You can read more on how to study the course and about badges in the next sections. After completing this course, you will be able to: describe what personal branding is and understand how the concept can help you in your career understand how relevant marketing techniques and tactics can be applied to branding a person define your own, authentic personal brand and know who you want to market it to and why promote yourself effectively to employers, both in your workplace and beyond devise an appropriate plan of action to develop and promote your personal brand and enhance your career.