How To Start & Scale An E-Commerce Business
Description:
Degree in CPG is an all encompassing course designed to walk you through every step (big and small) on starting and launching a CPG business. There is not one detail left out. All of this is information has been gathered through the trial and errors of starting our own CPG businesses and helping others do the same. Degree in CPG is segmented into 4 modules and each module contains 8-12 chapters. Each chapter covers in depth information, tips, and strategies. The course also offers audio with each lesson, video to dive even deeper on important topics, and downloadable checklists, worksheets, and templates to guide students even further.
Degree in CPG saves you time and money, making this the fast-track to understanding e-commerce. Our students have reported saving more than 30 hours and $30,000+ with our road-tested ecourse. Build a thriving product-based ecomm business with access to the right information and tools. Avoid hours of research & costly mistakes.
Module One:
Strategy, Design & Production
Create a buzzworthy, innovative & high-quality consumer product.
Are you ready?
Setting up your business
Terminology
Sourcing/Manufacturing
Labeling
Packaging Design
Customer
Branding
Mission, Vision & Values
Product Pricing
Profit Margin
Targets & Projections
Module Two:
Launch Your Product Online
Set up your e-commerce site & social media channels and open the doors.
Website Basics
Building Your Website
Terms & Conditions
Customer Journey
Social Media
Digital Shelf
Launch/Ribbon-Cutting
Selling Your Product
Growing Your Email List
Selling on Amazon
Building a Community
Module Three:
Establish Your Market Presence
Expand your reach through marketing, advertising & partnerships.
Customer Service
Marketing
Google Ads
Affiliate Marketing
Testimonials/Reviews
Networking
Collabs & Partnerships
Public Relations & Press
Module Four:
Grow & Expand Your Business
You've built a loyal following. Now, get strategic about where you're headed next.
Wholesale & Distribution
3PL
Sales & Promo Strategies
Subscriptions
Growing Your Team
Bringing on Investors
Brick & Mortar Sales
Accelerator Programs
Celebrating Your Wins
Agencies & Programs
+ BONUS MATERIALS